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The POWER Estate Agent Programme
Free 4-Part Training - How to Personally Bank £250k+
PART 1 - Structure, Lead Gen, Advice Meetings & Negotiating
PART 2 - My Personal Organic Facebook Strategy (copy & paste)
PART 3 - How to DOUBLE Your Fees
PART 4 - Deep Dive into What REALLY Works
BONUS: Perrys Keynote at 2017 Network Auction Conference
BONUS: Your 3 Crucials
FREE DOWNLOAD - Your Ideal Week Structure/Schedule
FREE DOWNLOAD - The Power Planner
FREE DOWLOAD: The 18 Crucial's Prospecting Guide
FREE DOWNLOAD - Slides from EASS KeyNote
FULL PROGRAMME MEMBERS ONLY: Welcome & BEFORE YOU START...
How to get the most out of The Power Agent
Quick Message from Perry
WATCH THIS BEFORE YOU DO ANYTHING
And don't forget...
Power Bespoke Overview
Perrys Keynote at 2023 Estate Agent Success Summit (43:16)
The Why
The What
The How
Our Ethos & Culture
Our CVPs
Remember...
Module 1 - You & Your Resilient Mindset (think FROM your goals, not OF your goals)
SETTING YOURSELF UP FOR SUCCESS - HIGH LEVEL
Your KCPI's Sheet
You & Your Plan
Achieving Your Yearly, Monthly, Weekly, Daily Goals
Your Ideal Week Structure/Schedule - CRUCIAL
Your Personal Profile/Brand
The 4 Dimensional Agent
You ARE the best - The ONE Thing
Overcoming NO
Keeping Your Vitality
Who do you know?
Module 2 - Prospecting (getting in living rooms)
The 18 CRUCIALS when Connecting ;)
Prospecting 101 (25min video)
Effective Facebook Group Content
Sale Agreed Checklist
Who to Call. What to Say
The 5 Areas of Lead Gen
The Focus 3 Categories & What to Say
Prospecting Friday
PROSPECTING CALL EXAMPLE 1: Set the take over date early
PROSPECTING CALL EXAMPLE 2: Give LOTS of value
Touting/Prospecting/Direct Mail Letter Templates & Wording
Module 3 - Converting Advice Meetings (sitting in the living room)
IT'S NOT A F**KING VALUATION
Pre Val/SAM Prep
UPDATED: Advice Meeting Structure
The 11 Step Sale Plan
Give 2 Prices
Build in Plan B
The 2 Step Market Launch = Low Key
The 3 of 4 Rule
UPDATE: The 6 of 8 Rule
0 week contracts - A MUST
Progressing The Client
Closing the Client
Mentioning Authority Explained
NEW JUNE 2021: Appraisal to Signed
Sole vs Multi - Insist on Sole Agency
What If You REALLY Can't Get Sole Agency?
Advice Meeting Booking Form
OBJECTION HANDLING: Thanks but I am going to use the agent I want to buy through!
OBJECTION HANDLING: I will sell with you in 6 months... LOST!
Pre-Val Pack... yay or nay?
Why Open Days Are a Bad Idea
Pre Contract Deposit/Committed Transaction
Delivering Pricing Advice by Loom Video
Module 4 - Fees (getting paid what you're worth)
What Should You Charge?
The NUMBER ONE, Simplest Way to Increase Fees
Know Your KCPI's
Price Promise Guarantee
Feel, Felt & Found
Pre Empt Your Fee
Do you want a GREAT negotiator or a wet blanket?
Using GetAgent to REALLY increase your fees
LIVE EXAMPLE... Overcoming Purple Bricks
Module 5 - Client Management
New Client Email
Loom Video Updates - A MUST
Real Life Client Loom Update Examples
Weekly Call/Monthly Meeting
WhatsApp Groups
Getting a Price Reduction
Difficult Conversations
Module 6 - Marketing YOU
My Personal Facebook Strategy
Content Creation Set Up
Email Nurture
Email Nurture in Full Swing
Nudge Email to Most Engaged People
Referral Programme
Facebook Warm Re-Targ
Google Warm Retarg
Facebook Cold Leads
Module 7 - Viewings
Handling Viewings Perfectly
The Perfect Viewing Checklist
The 10 Day Hold Back
Viewing Launch Day
Post Viewing Questions
Viewing Follow Up
Delivering Feedback to Client
THE BUILT TO GROW ESTATE AGENCY BOOTCAMP
About...
Module 8 - Negotiating
Rules of Negotiation
9 Step Negotiation Strategy (sale)
The 13 Mistakes to Avoid When Negotiating (free client giveaway)
Offer Qualification (Formal vs Verbal)
LIVE EXAMPLE... Getting 5k OVER Asking
The 3 Areas of Negotiation
It's Lower Than I Want & Viewings Still Pending
A Sellers 3 Replies to An Offer
Handling a Multi Offer Situation
Great Tip for Closing a Negotiation
Options Sheet
Module 9 - Onward Negotiations/#PowerNegotiator/Search & Secure Service
IT WORKS...
Search & Secure Overview
WEBINAR RECORDING: Implementing an Onward Negotiation Service
Zoopla Data Hack for Search & Secure (& prospecting)
Golliker Onward Neg Overview & Opening Offer Video 1
Video 2 - The Increase
Video 3 - Rejected
Video 4 - Agreed 2.5k+VAT added to my fee
FACEBOOK AD TO RUN FOR SEARCH & SECURE CLIENTS
UPDATED FACEBOOK AD JUNE 2021
MARKETING: Getting Search & Secure Clients from Your Current Database
Negging Against Other Agents
Getting Clients...
Some Template SMS's
The PB 6 Point, 8 Day Negotiation Strategy (purchase)
Terms of Business We Use for Search & Secure
Search & Secure/Homesearch Service 2023 Update
Module 10 - Marketing PROPERTY
Using ChatGPT4O for Property Descriptions 🏡
3 Ways to Get a Higher Price
Property Videos
Pro Pho A MUST
The PERFECT Advert
Reaching Buyers Early - Facebook
***NEW*** Naming & Uploading Videos to YouTube to Appear in Organic Searches
Anti-Stagnation Strategy
Tech - Enabling Remarkable Agents
SalesForce - A High Level Overview 🤯
Consumer Advice Guides/Videos (use as inspiration)
Longer Negotiations
Round Number Pricing - A MUST
Open Days a No No
Top Three Selling Tips
Keeping Marketing Fresh
How Long Should it Take to Secure a Buyer
Premium Portal Advertising
Pre or Post Xmas Launch
11 Step Plan Full Version
6 Costly Mistakes to Avoid
04 Different Marketing Price Options
6 Simple and Powerful Steps To Attract More Property Viewings
6 Tips On How To Get An Idea On The Value Of Your Property
16 Crucial Questions To Ask
16 Crucial Questions Check Sheet
What Should You Do First Find A Buyer Or A New Property
Which Agent Should I Call In
MasterClasses with the very best in their field...
Simon Gates - The MUST DO's with Direct Mail (51:40)
Resources, Downloads & Client Magnets
WEBINAR RECORDING: Implementing a Purchase Negotiation Service
Our Highest Converting Sms & Emails
Negotiation Training Slides
Property Sale Strategies & Checklists
Advanced Negotiation Certification Training Slides
Here's Perry talking you over our 11 Steps to Sell for a Premium Price
Step 1 (1:49)
Step 2 (2:28)
Step 3 (4:32)
Step 4 (3:53)
Step 5 (4:58)
Step 6 (4:40)
Step 7 (5:01)
Step 8 (4:58)
Step 9 (3:50)
Step 10 (3:04)
Step 11 (4:09)
Awesome Suppliers
Property Photographer & Videographer (2:55)
Reel Creator
Content Writer
Brand Designer (for everything to do with brand design)
The 3 of 4 Rule
3 of 4 Rule.pdf
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