WHICH ESTATE AGENT SHOULD YOU INSTRUCT?

Following on from my previous blog post ‘which estate agents should you call in to value your property’ (read it again here if you missed it). Today I am going to give you some advice on which estate agent to actually instruct to sell your property.

This is VERY easy… instruct the one you trust the most… simple.

Please please please don’t instruct an agent JUST because they give you the highest price or offer the lowest fee.

The value of your house is not determined by an estate agent, it is determined by the buyers and it is true that you get what you pay for. As long as the agent presents and promotes your property correctly (more on that in my future tips), the value will be maximised.

Unfortunately it’s very common for target driven estate agents to knowingly ‘overvalue’ a property to ‘win’ the business (read my rant on this subject here).

You will probably find that the agent who values the highest, will also have the longest sole agency contract, sometimes 20 weeks, committing you to them even if they don’t deliver on their promises. I regularly speak to frustrated sellers who have been on the market for a long time with little interest and all they can do is reduce the price.

I don’t believe in long restrictive contracts. If the agents marketing is good enough to get results and their service good enough to keep you happy, there is no reason to tie you in.

All the best,

p.s. Would you like more impartial advice? Head on over to my FREE eGuides page by clicking here.