BIGGEST ISN’T ALWAYS BEST… NO REALLY, IT ISN’T

Today I just wanted to talk you through why biggest isn’t always best… in fact, it’s usually quite the opposite when it comes to choosing your estate agent.

I recently sold this property (click to see the details). A large 5 bedroom detached house in Dorking, Surrey on the market for £750,000.

Now, this particular property was also for sale with two other very big national estate agencies who you would know. One is a well known ‘top end’ estate agency and the other, according to their website, ‘the most successful independent estate agents in the South East’. Have you guessed yet? Shhhh don’t tell anyone.

Anyway, I found the buyer for this house not them (it doesn’t always happen that way, I will admit) and when I tell people, they tend to say ‘wow, how did you manage that, those other estate agencies are much bigger than you’? Well, apart from the fact that it’s what I do, and have only ever done, it also has a lot to do with the world today.

You see, the internet, and the way buyers like to search for property these days, has leveled the playing field for small bespoke estate agencies like me (let me just point out here that the internet hasn’t replaced the need for an estate agent, its replaced the need for a newspaper). It means that we all have the same amount of buyers. The difference comes in what we are doing different to try and attract them buyers. And that’s where I will win most of the time.

So, as The Fun Boy Three and Bananarama once said in 1982, 5 years before I was born ;) ‘it ain’t what you do, its the way that you do it and that’s what gets results’.

All the best,

p.s. Would you like more impartial advice? Head on over to my FREE eGuides page by clicking here.